American Bungalow App [Concept]

Overview of the app

Overview of the app

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Inside spread of the magazine

Inside spread of the magazine

The magazine has an emphasis on layout, clean typography and high-quality images

The Audience

The Audience

This was a chart I designed to show the range in age of the users the magazine attracts.

The Audience

The Audience

This map show that the American Bungalow website is attracting users from across the world. 

Competitive Comparison

Competitive Comparison

A chart showing my research of American Bungalow readership in comparison with it's competitors, Cottages & Bungalows and HGTV. The most interesting fact I found, the ratio of male and female readers of American Bungalow was close and that 95% of their readers were home owners. In an interview with the editor of the magazine, he expressed that readers 'will spend $12,000 on a chair.'

Connection to Airbnb

Connection to Airbnb

There were a number of similarities between the American Bungalow readers and Bungalow owners on Airbnb. 

Wireframes

Wireframes

Various wireframes I sketched as I started to conceptualize the design of the app

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