Brand Your Hometown

'Brand Your Hometown' is a Skillshare class that I enrolled in two weeks ago. The purpose of the class was to become familiar with the process of branding and create a logo that reflected a part of town or city that was significant to you. Although I had done logo work before, I saw this as an opportunity to learn more about logos and branding with feedback from a  wide range of  people.

As a native New Yorker and Asian American I chose NYC's Chinatown as my branding subject. I did a lot of research on common motifs found in Chinese culture and what Chinatown was like in the early 1900s. The image below shows my inspiration and my 'final' logo for the class. Although today is the last day for the class, I still plan to develop this logo more. There's def. room to include a lot more NYC Chinatown relevance to the logo other than just the border symbols representing the 22 provinces of China. I'm pretty happy with the color scheme and the potential for the branding - providing more info on the history and culture of Chinatown to the general public (as seen with my comp for Nom Wah Tea Parlour). All in all, I had a great experience with the class - feedback I got from my peers was insightful and the resources Kim, the instructors, provided were great (all bookmarked or pinned on my pinterest :))