Columbia University Giving Day Microsite
Role/Skills Used: Creative Direction, Desktop Web Design, Wireframing (Paper and Digital), Project Management
Who I worked with: Annual Fund Programs team (Directors and Program Coordinators) // Editor // Front-End Developer
Columbia Giving Day is a 24-hour, online fundraising initiative, the first of its kind in higher education. Last year over $7.8 million was raised between 9,759 gifts from 50 states and 59 countries. New and exisiting donors, faculty, staff, families, and current students were encouraged to participate through social media, live events, and giving back to the schools/programs of their choice. To showcase the various channels this campaign impacted, I designed this microsite to tell the story.
To visit: giving.columbia.edu/givingday/