Colleen Deng
Creative Strategist & Designer

EXPERIENCE

Columbia University, Creative Manager
March 2016   – Present
In my current role, I work with our fundraisers and senior management to lead the creative direction and production of print projects and presentations for our top donors and partners at the University. I also lead the product management of our quarterly digital alumni magazine, as well as work with our digital marketing team to create social media content to promote the app.

 

Columbia University, Designer
June 2013 – February 2016
As the umbrella organization for most alumni and development communications, my day-to-day varied from creative consultation with schools/departments, to designing print packages, such as a reunion invitation packet for alumni, and collaborating with our in-house developers to test and improve user experience and interfaces of our internal/external websites.

 

OMG Foodie, LLC, Designer
April 2012 – March 2013
A budding startup, OMG Foodie needed a unique identity that differentiated them from other food review websites. I designed the current identity to reflect the brands’ fresh perspective on restaurant reviews, teamed up with the developers to wireframe and design a user-focused website, and managed the social media channels to engage and grow our fan base.


New York Knicks, Designer
August 2008 – April 2012
From concept to completion, I worked with multiple departments—fan development, digital, sales, partnerships—on print/digital marketing materials. Print projects included billboards, tickets, direct mailers, event collateral and merchandise. Digital projects ranged from microsites, social media posts and promotions, and e-mails.

Education

May 2018:
Columbia University, M.S. Candidate, Strategic Communications

February 2014
General Assembly, User Experience Design

May 2008
SUNY Binghamton, B.A, Graphic Design

colleen.deng@gmail.com
www.tugboatcreatives.com

 

What I'm working with

Adobe InDesign CC
Adobe Illustrator CC
Adobe Photoshop CC
Basic knowledge of Adobe Premiere Pro CS6 and After Effects CS6
Microsoft PowerPoint, Word
Sketch 3, InVision
Fluent in Mac/Windows
 

Skills

UX/UI Design
User Testing and Flows
Wireframing and Prototyping
(paper and digital)
Agile Workflow
Print Design & Production
Web and Mobile Design
Out-of-Home Collateral
Basic HTML/CSS
 

Awards & Recognitions

2015 Communicator Awards
2014 W3 Gold Winner
2014 UCDA Professional Development Scholarship Recipient