Colleen Deng

USER EXPERIENCE & BRANDING

My purpose is to create experiences that connect people.

My design process: (Re) Discovery, Define, Design, Deploy

EXPERIENCE

Creative Manager, Marketing and Communications  /  March 2016   – Present
Columbia University, Office of Alumni and Development
Design print and digital pieces to tell the stories of impact fundraising has across the University and improve the donor experience. For our digital platforms, this includes improving the UX of our giving site (giving.columbia.edu) and giving form (givenow.columbia.edu). I also work with fundraisers to create print pieces that span across our audience, from high-end donors to alumni.

Designer, Marketing and Communications  /  June 2013 – February 2016
Columbia University, Office of Alumni and Development
Improved the experience of the internal and external communications. One specifically, the employee goal planning website. I led and conducted our user interviews, testing (paper and high fidelity prototypes) to inform the new product design, UI/UX, and flow. Through every step of iteration, I presented to major stakeholders and released it to our staff (400+.)

DesignerApril 2012 – March 2013
OMG Foodie LLC
Developed the visual identity to reflect the OMG Foodie brand promise—a fresh perspective on restaurants in NYC. I also worked with developers to create the website; sketched wireframes, developed the information architecture (IA), content strategy, style guide and launched the site.

Designer, Marketing  /  August 2008 – April 2012
Madison Square Garden, New York Knicks

Created multiple brand touchpoints (print, packaging, website, and social media channels) for various audiences, from season subscribers to everyday fans—ensuring consistency with the campaign identity and messaging.


EDUCATION

Columbia University, M.S. Candidate, Strategic Communications   /  December 2017

General Assembly, User Experience Design   /  February 2014

SUNY Binghamton, B.A, Graphic Design   /  May 2008

TOOLS

Paper, Markers (Sakura Pigma Micron and Tombow brush pens) Adobe Creative Cloud (InDesign, Illustrator, Photoshop, XD), Sketch, Marvel, InVision, Jira, Trello, Google Suite