Colleen Deng

CREATIVE STRATEGIST

I am a creative problem solver and designer with a curiosity for what connects great brands with passionate people.

Experience

Creative Manager, Marketing and Communications  //  March 2016   – Present
Columbia University, Office of Alumni and Development
One of my latest projects was providing creative direction in the redesign of the University Giving website and donor form. I was responsible for UI, UX and ensuring the brand and tone was consistent throughout images, color, layout and design.

Designer, Marketing and Communications  //  June 2013 – February 2016
Columbia University, Office of Alumni and Development
The redesign of the Employee goal planning and performance website, was 8-month project. Working closely with one developer, we conducted our own research, user interviews, testing (low and high fidelity prototypes) to inform the new design, UI/UX, and flow. Through every step of iteration, we presented major stakeholders and released the new site within months.

Lead Designer // April 2012 – March 2013
OMG Foodie LLC
A budding startup, I designed the brand identity to reflect the heart and soul of OMG Foodie — real honest stories of restaurants and the people behind it. I also worked with developers to create the website, from start to finish; wireframes, developed the information architecture (IA), content strategy, style guide and launch.

Art Director, Marketing  //  August 2008 – April 2012
Madison Square Garden, New York Knicks

Working with different departments across the organization, I crafted multiple-stories through the creative (print, packaging, website, and social media channels) for specific audiences, ensuring consistency with the brand and messaging and aligning it with business goals.

Education

December 2017
Columbia University, M.S. Candidate, Strategic Communications

February 2014
General Assembly, User Experience Design

May 2008
SUNY Binghamton, B.A, Graphic Design

Value & Tools

Design theory, User Experience/User Interface Design, Agile, Branding: Purpose, Positioning and Strategy, Collaboration, Empathy for the audience

Adobe Creative Cloud (Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro CC, Adobe XD), Sketch, InVision