Colleen Deng

Design & Strategy, Design Director

EXPERIENCE

Creative Manager, Marketing and Communications  /  March 2016   – Present
Columbia University, Office of Alumni and Development
Establish a consistent visual style, messaging and tone to enhance the donor experience
through personalized and broad-based communications

  • Currently working with marketers to develop our first-ever digital marketing campaign to
    build brand awareness and drive conversions (donors) in support of our 5-year fundraising
    campaign, The Columbia Commitment
  • Assisted in creative direction, with an external design agency, on the overhaul of a 10+ year
    old giving site (giving.columbia.edu) and giving form (givenow.columbia.edu)
  • Lead the creative strategy and marketing of several sub-brands within Columbia including
    “She Opened the Door,” Columbia’s first women’s conference, which sold-out to an audience
    of 1000+ alumnae, faculty, and students
  • Mentor colleagues through the design process and best practices across multiple channels

Designer, Marketing and Communications  /  June 2013 – February 2016
Columbia University, Office of Alumni and Development
Assist teams across different schools and departments to design print, digital, and event
collateral for internal and external audiences

  • Led and launched the redesign of an employee goal planning tool within 8 months:
    Conducted user interviews and testing, designed UI/UX, reviewed updates with major
    stakeholders, implemented a marketing effort and training session for 400+ staff
  • Instituted the first-ever effort for tracking and sending internal emails using MailChimp

DesignerApril 2012 – March 2013
OMG Foodie LLC
Directed the visual identity and guided the content strategy across channels to ensure a
consistent brand experience

  • In less than 2 months, designed and developed a new website: competitive analysis,
    sketched wireframes, developed the information architecture (IA), content strategy and
    management using Concrete 5 (Content Management System)

Art Director, Marketing  /  August 2008 – April 2012
Madison Square Garden, New York Knicks

Collaborated with multiple departments (Advertising, Marketing, Community Outreach)
to design and produce a holistic brand experience across all touch-points (packaging,
social media, events, games, out-of-home), for everyone—from season subscribers to
international fans

TOOLS

Adobe Creative Cloud:
InDesign, Photoshop, Illustrator, XD

Prototypes:
Sketch, Marvel, InVision

Project Management:
JIRA, Trello, Google G-Suite

Email Marketing:
Salesforce Marketing Cloud, MailChimp

Research and Analytics:
User testing, Qualtrics, Google Analytics

EDUCATION

Digital Marketing
General Assembly  /  2018

Strategic Communications,  Executive M.S.
Columbia University  /  2018

User Experience Design
General Assembly  /  2014

Graphic Design, B.A.
SUNY Binghamton   /  2008