[Concept] How do you make shopping for new baby items easier?
Role/Skills used: Creative Direction, UX/UI Design, Wireframing, Competitive Analysis (Consumer and Market Research - Qualitative and Quantitative), Low (Paper Sketches) and High Fidelity Prototyping (Adobe XD)
Who I worked with: Classmates and Faculty
Baby's First app was my final project concept for my Research-based Product Design class at Columbia University. The purpose of the project was to research a target audience, understand their needs, behaviors, and the current competitive landscape to uncover a real problem they faced. In my case, I decided to focus on parents or soon-to-be parents of young children.
To see the clickable prototype: Baby's First on Adobe XD
Colleen Deng IKNS5550 Final
Source – https://youtu.be/d678h3r4jR4