How do you build a holistic brand experience?
Role/Skills Used: Creative Direction, Branding, Event/Out of Home Collateral, Print Production
Who I worked with: Marketing Team (Directors & Coordinators) // Production Director // Print Vendors
As one of two designers for the New York Knicks, I was responsible for supporting all the design needs throughout the year. I collaborated with teams across the organization, including Marketing, Events, Community Outreach and Fan Development to design solutions fit for their needs. I played a key role from concept to completion for big and small projects, like event collateral, billboards, print ads, logos, magazine designs, direct mailers, brochures, infographics and packaging design.
It was my experience with the Knicks that really tested my ability to execute quickly and design thoughtfully without sacrificing function. And with so many different projects at one given moment, it was important I work closely with the teams to ensure I was meeting their goals and making the appropriate edits within our timeline to ship the products, whether it be to develop or to print. This is a sampling of the work I did while I was with the New York Knicks for nearly 4 seasons.
We were looking to design infographics to post on our social channels, highlighting some of the key matchups between the Knicks and other teams. Aside from notable events in the games, I thought it’d be fun to compare stats of the cities as well. I led the creative direction and design for this infographic featuring New York and Chicago.