How do you drive awareness and engagement with a new audience?
Role: Creative Direction, Print Design and Production, Project Management
Who I worked with: Senior Director of Development || Assistant Director, Development Events & Programs || Editor || Print Vendor (Prestone Printing NYC)
This tri-fold brochure was distributed at a Goldman Sachs event known as The Thought Leadership Forum, which featured Columbia University's Dr. Eric Kandel and was held in collaboration with Columbia's Mortimer B. Zuckerman Mind Brain Behavior Institute. This institute aims to supports interdisciplinary neuroscience research by bringing together some of the most respected scholars in the field.
The purpose of the brochure was to educate the audience about the goal of the institute and provide an engagement platform for those interested in learning more. The experience of the brochure provides facts about brain science, a quote from the speaker, and two opportunities for engagement. At the bottom of the brochure is a tear-off to allow the recipient to sign up for a dedicated newsletter and two tickets inviting the user and a friend to attend a future event.