How do you celebrate and promote a University's alumnae network?
Role/Skills used: Brand Strategy, Logo Design, Sketching, Print Design
Columbia University’s first University-wide women’s conference celebrated the powerful alumnae network. It was a weekend long event full of workshops, panels, networking opportunities and famous speakers, including Justice Ruth Bader Ginsburg.
As the creative lead for the visual identity, I ensured the design reflected key principles outlined through conversations held with the conference co-chairs, planning committee, and alumnae volunteers. These included: Being Bold, Sharing Opportunities, Empowering One Another, Simplicity and Clarity.