How do you drive brand affinity?
Role/Skills Used: Creative Direction // Infographic Design
Who I worked with: Senior Director, Marketing at University of Michigan Athletic Department
To celebrate their win over VCU, I designed an infographic for the University of Michigan, Athletics Department. Because I had worked on several pieces with U-M, their team gave me complete creative freedom to design the infographic. I incorporated each school's respective colors, stats, key players of the game and tweet by former Wolverine, Jalen Rose. This infographic was shared with over 200K fans across Twitter and Facebook. It was so well received that the team wanted to create a series of these for the rest of the season to drive engagement and reinforce the enthusiasm with their most passionate fans. Check out the full version.